SEO for Lawyers

Niche Law Marketing provides SEO for lawyers in order to increase online visibility in search engine listings.

We specialize in providing search engine optimization for lawyers including on-site, off-site, content marketing, keyword research/strategy, link building and analytics reporting.


Law Firm SEO

In order to effectively compete as an attorney in the online marketing world, your potential clients must be able to find your website easily. As with many other industries today, a majority of your potential clients will begin their search for your legal services online using a major search engine such as Google, Bing and Yahoo.

As a law firm SEO company, Niche Law specializes in creating a strategy to make sure your website is highly visible in search engine results and listings. We begin your SEO campaign by fully understanding your goals and expectations as well as the story of your law firm and its brand. This includes gaining an understanding of your target market and the specific practice areas you would like to grow.

With this vital information, we devise a law focused SEO campaign strategy using an in-depth keyword research process to figure out what keywords would most effectively drive qualified traffic from search engines to your website taking into consideration your law firm’s geographic location and main practice areas. Not only do we want to increase the traffic your website obtains from search engines, but we also want to aim to drive visitors that are most likely to become potential clients.

We analyze the success of your SEO campaign by assessing the growth of traffic over time coming from search engines, as well as the number of leads (contact forms and phone calls) that are generated from this organic traffic.

On-Site SEO

Also commonly called technical SEO, we ensure that your website is easily visible by search engines by assessing its structure and technical aspects.

Off-Site & Local SEO

We build profiles and links about your law firm with links to your website that have a local and legal focus.

Keyword Research

We use a variety of sources and tools in order to do an in-depth keyword analysis that is specific to your law firm's website.

Content Marketing

Our team of legal writers produces unique content that potential clients are searching for to add to your website.

Link Building

We strategically build high quality links that point to your website in an effort to help improve your website’s search engine rankings.


We monitor, analyze and report important metrics relating to traffic and leads that result from search engine traffic, which help us assess the success of your SEO campaign.

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